Celebrating the success of the born-in-Hamilton Smile Cookie

News Oct 31, 2019 by Mike Pearson Ancaster News

Over the last 13 years of the Smile Cookie campaign, Celeste Taylor estimates local Tim Hortons have generated more than $5 million worth of food for Hamilton's food bank network.

Sales of the $1 chocolate chunk Smile Cookies reached an all-time high this year, raising $230,692 in Hamilton alone. Local proceeds have been split between Hamilton Food Share, where Taylor is resource development manager, and weekend nutrition charity Food4Kids Hamilton.

Since 2007, Food Share has received an estimated $1.1 million from the weeklong charitable effort, which ran this year from Sept. 16-22.

A record-breaking $10 million was raised for 550 organizations from coast-to-coast in 2019.

With Food Share's ability to secure $5 worth of food for every dollar it receives, Taylor said local fundraising efforts are amplified.

"This is longevity and amazing support over many, many years," Taylor said during an Oct. 30 media event. "There is no other company that has done for the food bank network what Tim Hortons is doing right now."

Taylor said local food banks are dealing with record need. An estimated 13,000 people use emergency food banks monthly, including 5,000 children. Food Share is preparing for the release of its updated hunger count survey on Nov. 12 and Taylor said the numbers should be eye-opening.

"We're going to have some very difficult things to say," she noted. "We're seeing more people coming to food banks than ever."

Food4Kids community relations manager Tom Flood estimates the $115,346.27 the organization has received from this year's Smile Cookie campaign is enough for 11,500 food packages.

"It's transformative for so many people. It's huge," he said.

Food4Kids provides weekend food packages for about 1,300 children during the school year, and hundreds more during the summer.

Hamilton Tim Hortons franchisee Maureen Sauve estimates sales of Smile Cookies at her six Tim Hortons outlets increased by 25 per cent this year. Sauve has been part of the campaign from the beginning, when the effort was launched in support of McMaster Children's Hospital.

"It was a great group of community-minded franchisees who agreed we needed to find a way to do something," Sauve recalled. "All stores in Hamilton started it simultaneously. We all agreed to do something special, initially for the children's hospital, but then it went into a rotation. I'm really proud of our association with Food Share."

Celebrating the success of the born-in-Hamilton Smile Cookie

Sales of the $1 chocolate chunk Smile Cookies reached an all-time high this year, raising $230,692 in Hamilton alone.

News Oct 31, 2019 by Mike Pearson Ancaster News

Over the last 13 years of the Smile Cookie campaign, Celeste Taylor estimates local Tim Hortons have generated more than $5 million worth of food for Hamilton's food bank network.

Sales of the $1 chocolate chunk Smile Cookies reached an all-time high this year, raising $230,692 in Hamilton alone. Local proceeds have been split between Hamilton Food Share, where Taylor is resource development manager, and weekend nutrition charity Food4Kids Hamilton.

Since 2007, Food Share has received an estimated $1.1 million from the weeklong charitable effort, which ran this year from Sept. 16-22.

A record-breaking $10 million was raised for 550 organizations from coast-to-coast in 2019.

With Food Share's ability to secure $5 worth of food for every dollar it receives, Taylor said local fundraising efforts are amplified.

"This is longevity and amazing support over many, many years," Taylor said during an Oct. 30 media event. "There is no other company that has done for the food bank network what Tim Hortons is doing right now."

Taylor said local food banks are dealing with record need. An estimated 13,000 people use emergency food banks monthly, including 5,000 children. Food Share is preparing for the release of its updated hunger count survey on Nov. 12 and Taylor said the numbers should be eye-opening.

"We're going to have some very difficult things to say," she noted. "We're seeing more people coming to food banks than ever."

Food4Kids community relations manager Tom Flood estimates the $115,346.27 the organization has received from this year's Smile Cookie campaign is enough for 11,500 food packages.

"It's transformative for so many people. It's huge," he said.

Food4Kids provides weekend food packages for about 1,300 children during the school year, and hundreds more during the summer.

Hamilton Tim Hortons franchisee Maureen Sauve estimates sales of Smile Cookies at her six Tim Hortons outlets increased by 25 per cent this year. Sauve has been part of the campaign from the beginning, when the effort was launched in support of McMaster Children's Hospital.

"It was a great group of community-minded franchisees who agreed we needed to find a way to do something," Sauve recalled. "All stores in Hamilton started it simultaneously. We all agreed to do something special, initially for the children's hospital, but then it went into a rotation. I'm really proud of our association with Food Share."

Celebrating the success of the born-in-Hamilton Smile Cookie

Sales of the $1 chocolate chunk Smile Cookies reached an all-time high this year, raising $230,692 in Hamilton alone.

News Oct 31, 2019 by Mike Pearson Ancaster News

Over the last 13 years of the Smile Cookie campaign, Celeste Taylor estimates local Tim Hortons have generated more than $5 million worth of food for Hamilton's food bank network.

Sales of the $1 chocolate chunk Smile Cookies reached an all-time high this year, raising $230,692 in Hamilton alone. Local proceeds have been split between Hamilton Food Share, where Taylor is resource development manager, and weekend nutrition charity Food4Kids Hamilton.

Since 2007, Food Share has received an estimated $1.1 million from the weeklong charitable effort, which ran this year from Sept. 16-22.

A record-breaking $10 million was raised for 550 organizations from coast-to-coast in 2019.

With Food Share's ability to secure $5 worth of food for every dollar it receives, Taylor said local fundraising efforts are amplified.

"This is longevity and amazing support over many, many years," Taylor said during an Oct. 30 media event. "There is no other company that has done for the food bank network what Tim Hortons is doing right now."

Taylor said local food banks are dealing with record need. An estimated 13,000 people use emergency food banks monthly, including 5,000 children. Food Share is preparing for the release of its updated hunger count survey on Nov. 12 and Taylor said the numbers should be eye-opening.

"We're going to have some very difficult things to say," she noted. "We're seeing more people coming to food banks than ever."

Food4Kids community relations manager Tom Flood estimates the $115,346.27 the organization has received from this year's Smile Cookie campaign is enough for 11,500 food packages.

"It's transformative for so many people. It's huge," he said.

Food4Kids provides weekend food packages for about 1,300 children during the school year, and hundreds more during the summer.

Hamilton Tim Hortons franchisee Maureen Sauve estimates sales of Smile Cookies at her six Tim Hortons outlets increased by 25 per cent this year. Sauve has been part of the campaign from the beginning, when the effort was launched in support of McMaster Children's Hospital.

"It was a great group of community-minded franchisees who agreed we needed to find a way to do something," Sauve recalled. "All stores in Hamilton started it simultaneously. We all agreed to do something special, initially for the children's hospital, but then it went into a rotation. I'm really proud of our association with Food Share."