CARSTAR buys naming rights to Bernie Arbour Memorial Stadium

News Sep 28, 2018 by Kevin Werner Hamilton Mountain News

Bernie Arbour Memorial Stadium is getting a new name starting next year.

Under a five-year agreement with CARSTAR Canada, the Hamilton-based company purchased the naming rights to Bernie Arbour Memorial Stadium beginning Jan. 1 for $50,000.

The stadium will be renamed CARSTAR Field at Bernie Arbour Memorial Stadium. Hamilton councillors approved the agreement at their Sept. 26 meeting.

“I’m very proud this recommendation is before us,” said east Mountain Coun. Tom Jackson. “It will bring in some much needed revenue to the city.”

CARSTAR has been operating in Hamilton for over 50 years. It is one of the largest independently owned collision and glass centres in Canada operating more than 230 locations in 10 provinces.

The stadium opened in 1970 and was named in honour of Bernie Arbour who was a Hamilton police sergeant and the director of Hamilton youth baseball from 1948 until his death in 1967.

The renaming of the stadium, located at Mohawk Road East and Upper Kenilworth Avenue, is part of a renovation campaign by about 20 local businesses led by the Mercanti Group, which purchased the Hamilton Cardinals baseball team in 2017 in an effort to revive the franchise. The Cardinals have been the primary tenant of the stadium since 1970.

The perennial cellar dwellers managed to make the Intercounty Baseball League playoffs this season after years of failure.

Mayor Fred Eisenberger said the $50,000 will “go a long way” toward improving the city’s parks.

“This is not a money-making enterprise,” for the businesses, said Eisenberger. “It’s really a passion of love not only for the game but the community. They have done terrific work sprucing up the stadium, sprucing up the team. They really have turned the franchise around.”

Hamilton's CARSTAR purchases naming rights to Bernie Arbour Memorial Stadium

Five-year deal nets city $50,000

News Sep 28, 2018 by Kevin Werner Hamilton Mountain News

Bernie Arbour Memorial Stadium is getting a new name starting next year.

Under a five-year agreement with CARSTAR Canada, the Hamilton-based company purchased the naming rights to Bernie Arbour Memorial Stadium beginning Jan. 1 for $50,000.

The stadium will be renamed CARSTAR Field at Bernie Arbour Memorial Stadium. Hamilton councillors approved the agreement at their Sept. 26 meeting.

“I’m very proud this recommendation is before us,” said east Mountain Coun. Tom Jackson. “It will bring in some much needed revenue to the city.”

CARSTAR has been operating in Hamilton for over 50 years. It is one of the largest independently owned collision and glass centres in Canada operating more than 230 locations in 10 provinces.

The stadium opened in 1970 and was named in honour of Bernie Arbour who was a Hamilton police sergeant and the director of Hamilton youth baseball from 1948 until his death in 1967.

The renaming of the stadium, located at Mohawk Road East and Upper Kenilworth Avenue, is part of a renovation campaign by about 20 local businesses led by the Mercanti Group, which purchased the Hamilton Cardinals baseball team in 2017 in an effort to revive the franchise. The Cardinals have been the primary tenant of the stadium since 1970.

The perennial cellar dwellers managed to make the Intercounty Baseball League playoffs this season after years of failure.

Mayor Fred Eisenberger said the $50,000 will “go a long way” toward improving the city’s parks.

“This is not a money-making enterprise,” for the businesses, said Eisenberger. “It’s really a passion of love not only for the game but the community. They have done terrific work sprucing up the stadium, sprucing up the team. They really have turned the franchise around.”

Hamilton's CARSTAR purchases naming rights to Bernie Arbour Memorial Stadium

Five-year deal nets city $50,000

News Sep 28, 2018 by Kevin Werner Hamilton Mountain News

Bernie Arbour Memorial Stadium is getting a new name starting next year.

Under a five-year agreement with CARSTAR Canada, the Hamilton-based company purchased the naming rights to Bernie Arbour Memorial Stadium beginning Jan. 1 for $50,000.

The stadium will be renamed CARSTAR Field at Bernie Arbour Memorial Stadium. Hamilton councillors approved the agreement at their Sept. 26 meeting.

“I’m very proud this recommendation is before us,” said east Mountain Coun. Tom Jackson. “It will bring in some much needed revenue to the city.”

CARSTAR has been operating in Hamilton for over 50 years. It is one of the largest independently owned collision and glass centres in Canada operating more than 230 locations in 10 provinces.

The stadium opened in 1970 and was named in honour of Bernie Arbour who was a Hamilton police sergeant and the director of Hamilton youth baseball from 1948 until his death in 1967.

The renaming of the stadium, located at Mohawk Road East and Upper Kenilworth Avenue, is part of a renovation campaign by about 20 local businesses led by the Mercanti Group, which purchased the Hamilton Cardinals baseball team in 2017 in an effort to revive the franchise. The Cardinals have been the primary tenant of the stadium since 1970.

The perennial cellar dwellers managed to make the Intercounty Baseball League playoffs this season after years of failure.

Mayor Fred Eisenberger said the $50,000 will “go a long way” toward improving the city’s parks.

“This is not a money-making enterprise,” for the businesses, said Eisenberger. “It’s really a passion of love not only for the game but the community. They have done terrific work sprucing up the stadium, sprucing up the team. They really have turned the franchise around.”