Fan experience must be excellent for Pan Am Games in Ajax

Community Mar 26, 2015 Ajax News Advertiser

The Town needs to pull out all the stops to make the fan experience at the Pan Am Games a superior one.

It starts by making sure out-of-town visitors know all of their options for getting here. And once they arrive, we want them to find a welcoming and attractive town with helpful volunteers available to answer their questions.

Ajax is hosting the baseball and softball events at the President’s Choice Ajax Ballpark.

A big Pan Am parking lot is a must and the Town is considering a temporary one at Lakeridge and Taunton roads, adjacent to the venue. The low attendance at a March 12 open house would seem to indicate local people understand that if you throw a big event, people will come.

Ajax on its Pan Am site under ‘Getting There’ directs people how to get to the site by car, GO train and bicycle. It’s a great idea to encourage people to take the train and in fact Ajax should play this up with as much advertising as possible.

We should also have many and frequent shuttle buses taking people from the GO station to the venue. And there should be Ajax ambassadors, Games volunteers, at the station, on the buses and at the venue.

As for bicycling, the same applies: plug this as a viable option, especially for Toronto folks, and make sure people who bike along the Waterfront Trail know how to get to the ball diamonds from the lake.

The more people who take the train and bike, the less impact on local roads.

It’s inevitable that most people will drive. But make the other two options attractive and ensure people are aware of them.

Beyond the logistics is the aesthetics. Visitors who arrive by car will be parking on the grass or on rubber mats over the grass, there will be temporary lighting in the parking lot and a gravel path to the ball diamonds. It has the potential to look, well, a bit shabby. We encourage Ajax to ensure the venue looks not just good but great. We want Ajax to make a good impression.

The Games is the biggest event ever to come to Ajax and it’s an opportunity to show off our town.

Ensuring visitors know where they’re going and how they can get there is crucial. Helpful signage and volunteers should be the first things they see when they get here.

--- Ajax News Advertiser

Fan experience must be excellent for Pan Am Games in Ajax

Community Mar 26, 2015 Ajax News Advertiser

The Town needs to pull out all the stops to make the fan experience at the Pan Am Games a superior one.

It starts by making sure out-of-town visitors know all of their options for getting here. And once they arrive, we want them to find a welcoming and attractive town with helpful volunteers available to answer their questions.

Ajax is hosting the baseball and softball events at the President’s Choice Ajax Ballpark.

A big Pan Am parking lot is a must and the Town is considering a temporary one at Lakeridge and Taunton roads, adjacent to the venue. The low attendance at a March 12 open house would seem to indicate local people understand that if you throw a big event, people will come.

Ajax on its Pan Am site under ‘Getting There’ directs people how to get to the site by car, GO train and bicycle. It’s a great idea to encourage people to take the train and in fact Ajax should play this up with as much advertising as possible.

We should also have many and frequent shuttle buses taking people from the GO station to the venue. And there should be Ajax ambassadors, Games volunteers, at the station, on the buses and at the venue.

As for bicycling, the same applies: plug this as a viable option, especially for Toronto folks, and make sure people who bike along the Waterfront Trail know how to get to the ball diamonds from the lake.

The more people who take the train and bike, the less impact on local roads.

It’s inevitable that most people will drive. But make the other two options attractive and ensure people are aware of them.

Beyond the logistics is the aesthetics. Visitors who arrive by car will be parking on the grass or on rubber mats over the grass, there will be temporary lighting in the parking lot and a gravel path to the ball diamonds. It has the potential to look, well, a bit shabby. We encourage Ajax to ensure the venue looks not just good but great. We want Ajax to make a good impression.

The Games is the biggest event ever to come to Ajax and it’s an opportunity to show off our town.

Ensuring visitors know where they’re going and how they can get there is crucial. Helpful signage and volunteers should be the first things they see when they get here.

--- Ajax News Advertiser

Fan experience must be excellent for Pan Am Games in Ajax

Community Mar 26, 2015 Ajax News Advertiser

The Town needs to pull out all the stops to make the fan experience at the Pan Am Games a superior one.

It starts by making sure out-of-town visitors know all of their options for getting here. And once they arrive, we want them to find a welcoming and attractive town with helpful volunteers available to answer their questions.

Ajax is hosting the baseball and softball events at the President’s Choice Ajax Ballpark.

A big Pan Am parking lot is a must and the Town is considering a temporary one at Lakeridge and Taunton roads, adjacent to the venue. The low attendance at a March 12 open house would seem to indicate local people understand that if you throw a big event, people will come.

Ajax on its Pan Am site under ‘Getting There’ directs people how to get to the site by car, GO train and bicycle. It’s a great idea to encourage people to take the train and in fact Ajax should play this up with as much advertising as possible.

We should also have many and frequent shuttle buses taking people from the GO station to the venue. And there should be Ajax ambassadors, Games volunteers, at the station, on the buses and at the venue.

As for bicycling, the same applies: plug this as a viable option, especially for Toronto folks, and make sure people who bike along the Waterfront Trail know how to get to the ball diamonds from the lake.

The more people who take the train and bike, the less impact on local roads.

It’s inevitable that most people will drive. But make the other two options attractive and ensure people are aware of them.

Beyond the logistics is the aesthetics. Visitors who arrive by car will be parking on the grass or on rubber mats over the grass, there will be temporary lighting in the parking lot and a gravel path to the ball diamonds. It has the potential to look, well, a bit shabby. We encourage Ajax to ensure the venue looks not just good but great. We want Ajax to make a good impression.

The Games is the biggest event ever to come to Ajax and it’s an opportunity to show off our town.

Ensuring visitors know where they’re going and how they can get there is crucial. Helpful signage and volunteers should be the first things they see when they get here.

--- Ajax News Advertiser