Toronto Pan Am Games tickets now on sale

Community Dec 07, 2014 by Durham Newsroom DurhamRegion.com

DURHAM -- Tickets for the Toronto 2015 Pan Am Games officially went on sale Dec. 8, though the event has already sold 160,000 seats through a lottery held in September.

The “early access window” garnered 170,000 requests for popular events, including soccer and the opening ceremony; about 95 per cent of people received the tickets they wanted, according to organizers.

“We wanted people to be able to reserve their most favourite event . . . at the earliest possibility,” said Saad Rafi, CEO of the Pan Am Games.

The lottery strategy, which has been used for past Olympics, is also a good way to drum up a sense of demand, he said.

Still, with eight months to go, the sales only account for about 10 per cent of the 1.4 million tickets available. Rafi said he would have liked to see stronger numbers, “but we sold more expensive tickets than we anticipated, so we got more revenue.” He would not disclose the amount of revenue generated thus far.

The priciest tickets are $350 for the opening ceremony, which includes a Cirque du Soleil performance. More than 75 per cent of tickets cost less than $45.

Mr. Rafi said he expects a Christmas surge in sales, followed by a lull, and then a big push come May. He hopes to be “well into the 200,000s by March.”

Zachary Lewis, vice-president of accounts management for FanXchange, a ticket resale site, said that’s a conservative goal.

“Considering the amount of tickets they’re trying to sell . . . to only have sold basically one-seventh of that by March seems kind of low,” he said. “I would think they’d have a goal of the 600,000-700,000 range.”

But Mr. Lewis said the 160,000 tickets sold right now seems like a decent figure.

He agreed December will likely bode well for sales.

“I think it is a pretty smart strategy,” he said. “December is by far our busiest month of the year. Tickets are a great holiday gift.”

-- Torstar news services

Toronto Pan Am Games tickets now on sale

Roughly 160,000 tickets for games already sold through early-bird lottery

Community Dec 07, 2014 by Durham Newsroom DurhamRegion.com

DURHAM -- Tickets for the Toronto 2015 Pan Am Games officially went on sale Dec. 8, though the event has already sold 160,000 seats through a lottery held in September.

The “early access window” garnered 170,000 requests for popular events, including soccer and the opening ceremony; about 95 per cent of people received the tickets they wanted, according to organizers.

“We wanted people to be able to reserve their most favourite event . . . at the earliest possibility,” said Saad Rafi, CEO of the Pan Am Games.

The lottery strategy, which has been used for past Olympics, is also a good way to drum up a sense of demand, he said.

Still, with eight months to go, the sales only account for about 10 per cent of the 1.4 million tickets available. Rafi said he would have liked to see stronger numbers, “but we sold more expensive tickets than we anticipated, so we got more revenue.” He would not disclose the amount of revenue generated thus far.

The priciest tickets are $350 for the opening ceremony, which includes a Cirque du Soleil performance. More than 75 per cent of tickets cost less than $45.

Mr. Rafi said he expects a Christmas surge in sales, followed by a lull, and then a big push come May. He hopes to be “well into the 200,000s by March.”

Zachary Lewis, vice-president of accounts management for FanXchange, a ticket resale site, said that’s a conservative goal.

“Considering the amount of tickets they’re trying to sell . . . to only have sold basically one-seventh of that by March seems kind of low,” he said. “I would think they’d have a goal of the 600,000-700,000 range.”

But Mr. Lewis said the 160,000 tickets sold right now seems like a decent figure.

He agreed December will likely bode well for sales.

“I think it is a pretty smart strategy,” he said. “December is by far our busiest month of the year. Tickets are a great holiday gift.”

-- Torstar news services

Toronto Pan Am Games tickets now on sale

Roughly 160,000 tickets for games already sold through early-bird lottery

Community Dec 07, 2014 by Durham Newsroom DurhamRegion.com

DURHAM -- Tickets for the Toronto 2015 Pan Am Games officially went on sale Dec. 8, though the event has already sold 160,000 seats through a lottery held in September.

The “early access window” garnered 170,000 requests for popular events, including soccer and the opening ceremony; about 95 per cent of people received the tickets they wanted, according to organizers.

“We wanted people to be able to reserve their most favourite event . . . at the earliest possibility,” said Saad Rafi, CEO of the Pan Am Games.

The lottery strategy, which has been used for past Olympics, is also a good way to drum up a sense of demand, he said.

Still, with eight months to go, the sales only account for about 10 per cent of the 1.4 million tickets available. Rafi said he would have liked to see stronger numbers, “but we sold more expensive tickets than we anticipated, so we got more revenue.” He would not disclose the amount of revenue generated thus far.

The priciest tickets are $350 for the opening ceremony, which includes a Cirque du Soleil performance. More than 75 per cent of tickets cost less than $45.

Mr. Rafi said he expects a Christmas surge in sales, followed by a lull, and then a big push come May. He hopes to be “well into the 200,000s by March.”

Zachary Lewis, vice-president of accounts management for FanXchange, a ticket resale site, said that’s a conservative goal.

“Considering the amount of tickets they’re trying to sell . . . to only have sold basically one-seventh of that by March seems kind of low,” he said. “I would think they’d have a goal of the 600,000-700,000 range.”

But Mr. Lewis said the 160,000 tickets sold right now seems like a decent figure.

He agreed December will likely bode well for sales.

“I think it is a pretty smart strategy,” he said. “December is by far our busiest month of the year. Tickets are a great holiday gift.”

-- Torstar news services