By Debra Downey, Senior Editor
A nifty idea called Kreature Klips outpaced competition from Korea and Ireland to earn Richelle Rogers the top prize in an international design competition.
Rogers, 21, received accolades in the packaging category of the Adobe Design Achievement Awards that recognize students who produce work using Adobe software and advance creativity through digital technology. Each year the competition attracts the best and brightest among student graphic designers, photographers, illustrators, animators, digital filmmakers, developers, and computer artists from around the world.
During the 2012 open call-for-entries, 4,979 submissions in 13 different categories came from more than 70 countries. The entries were judged on originality, effectiveness in meeting the communication objective and skill in applying Adobe products. Judges narrowed the initial field of 4,979 hopefuls to 1,200 semi-finalists. From that group, 41 finalists and 20 honorable mention recipients were selected.
Richelle was one of only four Canadians who made it to the finals. The winners were announced in early November in Toronto as part of the DesignThinkers 2012 convention.
Richelle was in attendance at the gala evening, but wasn’t extremely nervous about whether her name would be called as the winner.
“At that point, I was so overwhelmed and happy that I made it that far, I didn’t care,” said Richelle. “But when I heard my name, it was like a dream. I know that sounds cheesy, but it was really like a dream.”
To further add to Rogers’ excitement, two of her “idols” in the field of graphic design — Stefan Sagmeister and Harry Pearce — presented her with the award.
Rogers said her winning entry in the competition was a completely original concept that produced absolutely no waste.
In her communication objective, Rogers noted the package design currently used for hair clips is wasteful and environmentally damaging.
Kreature Klips are playful and lighthearted monster figures that use hair clips to resemble teeth. The consumer can use the hair clip, while the packaging acts as a magnet to display work on a refrigerator or magnetic board.
Rogers is a life-long Dundas resident who is currently pursuing her bachelor of design honors degree at York University. She said her “artistic nature and creativity” led her toward a career in design after she graduated from Highland Secondary School.
She finishes university in April and hopes to find a job in either packaging or editorial design.