Changing the Canadian passion paradigm
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Jan 30, 2014  |  Vote 0    0

Changing the Canadian passion paradigm

Ancaster News



By Debra Downey

Senior Editor


On a scale of one to 10, Canadians are usually on the passive side of the cheering spectrum.

We Canucks are reserved in our displays of spirit and pride, especially when compared with more vocal countries like Latin America or the United States.

But an Ancaster-based company is hoping to change the Canadian passion paradigm, just in time for the Sochi Winter Olympics.

Work It Out Inc. has developed a new product called FanDazzlerz, which uses micro-sized, whole gemstones and glitter to recreate the Canadian Olympic logo, the Maple Leaf and the Canadian flag appliqués in a more visual, eye-catching format.

Fred Nykamp, president of Work It Out Inc., said FanDazzlerz should not be confused with simple printed stickers.

“FanDazzlerz radiate an amazing colour, vitality and sharpness, and are unmistakable even when seen from further away,” said Nykamp.

FanDazzlerz are an official Canadian Olympic Association licensee and, in coordination with the Canadian Olympic Committee, will hand out the FanDazzlerz at Canada House in Sochi, Russia, from Feb. 7-23.

Matthew Seniuk, who looks after marketing for FanDazzlerz, will be among those making the trip.

“I’m looking forward to being at Canada House and watching competition with other Canadian fans while spreading Canadian spirit at the Olympics,” said Seniuk. “I am a sports enthusiast and there is nothing better than the Olympics.”

Seniuk plans to specifically take in a Team Canada hockey game and the medal rounds for the snowboard slopestyle events.

“We can’t wait to see Mark McMorris and Spencer O’Brien,” said Seniuk. “These athletes are phenomenal and courageous.”

From a business prospective, Seniuk said a presence at the Olympics is a majorcoup for the company.

“...a small-business from Canada at one of the largest sports events in the world. I joke that we’re kind of like the brand underdog and this is our Push to the Podium.”

To follow FanDazzlerz at the Olympics go To show your Olympic spirit from the comfort of your living room, pick up a FanDazzlerz at any Sport Chek location across Canada.



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